Behind ICROSS®

MEET THE FOUNDER

MEET THE FOUNDER

I’m Adam Westerman, founder of ICROSS® — born from my passion for fly fishing and the desire to reach untouched waters with ease.

After years of fishing salmon and trout across northern Scandinavia, I wanted something lightweight, durable, and effortless to use — a way to cross rivers and lakes without limits. That’s how ICROSS® came to life.

For me, it’s all about freedom — to explore, to discover new angles, and to fish where few others can. With ICROSS®, every adventure starts wherever the water takes you.

Adam Westerman,Founder of ICROSS®

Explore the collection